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The web site states the following, "The Institute for Vietnamese Culture and Education." We noticed that the web page also stated " 1 Screening of Facing to the ocean selected documentaries from Vietnam." It also said " The Institute for Vietnamese Culture and Education IVCE is a New York 501c3 non-profit organization founded in 2000. IVCEs statement of purpose is as follow. To promote Vietnamese culture through Vietnamese language magazine, culture shows, music and art seminars, and exhibitions. To conduct humanitarian activities in Vietnam and in the United States." The header had study as the highest ranking optimized keyword. This keyword is followed by work, gallery, and ivce which isn't as urgent as study. The other words ivce.org uses is cultural. institute is included and might not be understood by search crawlers.